These ads have long irked me. I posted a blog on myspace a while back about them: and here it is
However, Amelie Gillette of The Hater expressed this sentiment so much more poignantly than I could ever hope to do myself (have a read):
3. Toilet paper + Over-sharing + that butt-obsessed dog = Cottonelle's over-explanatory ad campaign
Subtle, Cottonelle. But if the aim of your ad campaign is to make people on subways think about vast volumes of poop, then really this ad is too subtle. If you're going to remind consumers of exactly what toilet paper is for—-something that, incidentally, no one ever needs to be reminded of because it is impossible to forget--then just be direct. Why not: "Cottonelle: It's What You Wipe Your Butt With" Or "Planning To Defecate Today? Use Cottonelle." Those would be more honest, and somehow less gross.
1 comments:
i'm not sure if these are better or worse than the shitting bears.
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